Before there were resale sites, discount retailers or Black Friday to nab affordable jeans, there was Lot 201, a ...

Sonic Youth, the New York City-based alternative rock band from the ’80s, is the latest band to get the Levi’s treatment. On ...

The partnership debuted in September with "Chapter 01: Launderette," which also reimagined a vintage Levi’s ads. Both spots were created by the brand's agency of record, TBWA/Chait/Day LA.

Levi’s really knew what it was doing when it put a diamanté encrusted, denim-clad Beyoncé center stage in its latest ad - Pool Hall. Sexy, curvaceous and commanding. Beyoncé is taking no ...