“The value proposition is, for me, critical. We have got to get this bit right to drive the numbers and enthusiasm for the ...

Cheltenham Festival chief executive Guy Lavender ... beach in Devon where people are disappointed by one thing' "The value ...

"The value proposition is, for me, critical. We have got to get this bit right to drive the numbers and enthusiasm for the Festival, but again there’s an optimum (attendance) number, not a ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of ...