We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

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The now-iconic 1968 advertisement for Carton & United Breweries' Victoria Bitter (VB), which insisted "a hard-earned thirst needs a big cold beer", also made the cut. Mr Henderson said the VB 'Big ...