The marketing funnel doesn’t accurately describe non-linear journeys that are facilitated by shoppable formats and retail ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO.

Analyst Stephen Ju maintained a Buy rating but said marketers are reallocating budgets from upper funnel branding to lower funnel performance-based campaigns. He noted this trend mirrors similar ...

Advertisers have begun to shift dollars out of upper funnel into lower funnel campaigns, and similar to the 2022-2023 playbook there is migration of budgets out of smaller platforms into larger ...

Advertisers have begun to shift dollars out of upper funnel into lower funnel campaigns, and similar to the 2022-2023 playbook there is migration of budgets out of smaller platforms into larger ...