Warc1y
From upper-funnel campaigns to competitor ads and the ‘halo effect’: Analytic Partners outlines ten insights to boost marketing effectiveness
Upper-funnel campaigns, delayed advertising effects and the “halo” impact of communications are vital drivers of return on investment (ROI), according to insights from Analytic Partners. Mike Menkes, ...
Warc1mon
TikTok upper-funnel ads have a ‘remarkable’ impact on Amazon sales
Investment in upper-funnel campaigns on platforms like TikTok, Meta and YouTube can significantly influence Amazon sales, a new study has found. The report, by marketing attribution company Fospha, ...