MrBeast, Dude Perfect and other top YouTube creators are teaming up with Spotter to launch their own upfront event on March 27 in an effort to lure advertising dollars away from traditional TV. Spotter Showcase will offer an inside look at their content calendars,

Brandcast event for advertisers presents top creators as vehicles for commercial messages. This year, the growth of the sector has enabled MrBeast, Dude Perfect and other top-tier creators to get a spotlight for marketers independent from and in addition to YouTube’s event.

MrBeast, Colin & Samir, Ryan Trahan and Dude Perfect are among the creators expected to unveil content slates at the first Spotter Showcase event later this month.