which include its free ad-supported channel Freevee, it would take in $6 billion. That would probably take a chunk out of traditional TV, which took in around $19 billion in last year's upfront ...

In today’s newsletter: How changes in streaming ad inventory could impact upfront CPMs; video cracks 50% of engagement on Meta’s platform for the first time; and Apple is in talks to launch Apple TV+ ...

AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering.

Advertisers are committing hundreds of millions of dollars less to cable TV networks for the first time since the 2009/10 season, according to a report released this week from the Cabletelevision ...

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

During the upfront, the annual advertising market during which 70% or more of TV networks’ commercial inventory is sold ahead of the next programming season, Mondays have long been the province ...

Amazon says that it will hold its upfront on Monday ... Wondery, and Fire TV Channels. The company says that it now has a monthly ad-supported audience of more than 275 million in the U.S. ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

AMC Networks has launched a new ad-tech tool focused on consumer outcomes, helping advertisers fully assess the value of ...

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...