Inside the buying frenzy turning teenage coders into millionaires--and reshaping Roblox's billion-dollar creator economy.

Rivals thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 ...

Previous Roblox hits like Dress to Impress were buoyed by influencers like Kai Cenat, but this one is all short-form videos. “It’s a lot of younger kids coming in," KreekCraft said.