Total addressable market is a road map that demarks the makeup and size of the market being addressed; without it, the marketer knows neither whom they are addressing nor how they should go about it.

The total addressable market for digital ad spend globally stands at ... contributing 4% to 7% of the global share in marketing automation and SaaS platforms. This positions India not only as ...

That comes at the expense of drugstores, department stores, mass merchandisers and even specialty beauty retailers, per TD ...