Beyond their widely cited overall viewership numbers, media research company Nielsen conducts in-depth analyses of specific ...

A Nielsen study, which arrives just in time for Black History Month, serves as a reminder that Black history is being made ...

Background This paper examines top-selling electronic cigarette (e-cigarette) brands and differences in top-selling brands by ...

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital ...

Nielsen data shared by Audacy shows radio offers the best ad efficiency - low CPM, high trial - beating TV, online video, and ...

The latest batch of Nielsen data showed some interesting trends in the consumer sector. Coca-Cola Company (KO ... In the beer category, Constellation Brands (STZ) saw sales growth, while Anheuser ...

Nielsen Ad Intel reveals Australia’s travel industry ad spend rose 9% YoY, driven by airlines and travel agents responding to growing consumer demand.

Netflix’s groundbreaking limited series hit “Adolescence” has skyrocked to the top of the Nielsen charts. Per the ratings giant, the series scored 1.44 billion minutes during the week of Mar ...

The service supplants Disney atop the Nielsen list for the second time. By Rick Porter Television Business Editor YouTube commanded more TV time than any other media provider in the United States ...

A new study from Nielsen, which arrives just in time for Black History Month, serves as a reminder that Black history is being made every day. That's increasingly true in the economic landscape ...

But any company looking for a return on investment ... such as deeper partnerships across channels with creators. A Nielsen Brand Lift study found 77 percent of creator fans felt connected to ...