Nielsen, Paramount Sign Multiyear Deal, Ending Contract Dispute
Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...
Paramount, Nielsen Strike New Measurement Deal, Ending Months-Long Feud
Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...
Consumer data: Coca-Cola, Procter & Gamble and Sazerac impress in the latest Nielsen report
The latest batch of Nielsen data showed some interesting trends in the consumer sector. Coca-Cola Company (KO) led the beverage category over the four-week sales period tracked by Nielsen that ended ...
Paramount, Nielsen Set New Ratings Measurement Partnership After 4-Month Standoff
The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...