Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...
Investing isn't just about numbers. More than 30 years ago, Harvard professor Michael E Porter devised the following 'five forces' framework of industry profitability. Combined, they signal the ...
The practice of business strategy is often said to have begun with Michael Porter’s 1979 HBR article, “How Competitive Forces Shape Strategy ... amid “the five forces of competition.” ...
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