Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

The book’s premise is straightforward—successful change occurs when people change their behavior. A person’s behavior is driven by three factors: his logic and rationality (what the authors call the ...

"Position and Emotion: The Significance of Georg Simmel's Structural Theories for Leadership and Organizational Behavior." In Oxford Handbook of Sociology and Organization Studies, edited by Paul S.