How to Format Text in HTML Lists. HTML lists are extremely customizable with CSS. Many a website's menu is powered by carefully formatted HTML lists. If you have the nerve to skim Facebook's ...

The Evidence Against Text Formatting As A Ranking Factor In the earlier-referenced video, Cutts is saying Google treats the two types of HTML elements the same from a ranking perspective.

While I don't know the syntax of PHP I've done a news page using ASP and the main principle is similar.<BR><BR>I doubt you would want to use PHP to format the content, that would be up to the HTML ...