Market survey--where you actually speak to members of your target audience--are an important part of market research. You can choose to hire a company to do it for you, but conducting the ...

If you use a broad audience, you're going by the "if you're lucky" method. For example, everyone needs windows, but for B2B marketers that original broad target group ("everyone") can be divided into ...

Summary: The technologies that enable brands to target exact ... of reaching the right audience to add relevancy and truly make a difference. Forbes Insights conducted a survey of 304 executives ...

Target and Costco have responded in different ways to the changing politics around DEI. A recent survey indicated some customer foot traffic and market share shifted from Target to Costco.

Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in ...