TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport. So, starting this year, whenever you see TAG Heuer proudly ...

This chronograph (Ref. CBZ2080.FT8091) is a celebration of TAG Heuer's longstanding partnership with one of the most successful teams in Formula 1 racing. Retail price starting from CHF 4,600.

TAG Heuer's legacy within F1 is long and well-documented. As the first luxury brand to adorn a Formula 1 car in 1969, the company (then known just as Heuer) became the first to sponsor a team in 1971.

Formula 1 is experiencing an unprecedented surge in popularity, with over 800 million viewers tuning in over the past year, 40 percent of whom are women. Yet, TAG Heuer, the new official ...

The good thing about this new clock is that it is an upscaled version of Tag Heuer Formula 1 Ref. 371.508 diver. The model dates back to the early ’90s, when Tag Heuer was crowned the official ...

First launched in 1986, the Formula 1 collection has been the perfect entry point to Swiss watchmaking for countless enthusiasts. Known for bold designs and vibrant colours, it marked the debut of TAG ...

After the fans of the Swiss watch brand had asked for it for years, Tag Heuer revived its popular Formula 1 watches in May, together with the American label Kith. The limited edition of 1350 pieces, ...

TAG Heuer has just launched a new limited edition chronograph, and this time, it’s to pay tribute to the 20th season of Formula 1 and Red Bull Racing. The new (deep breath) TAG Heuer Formula 1 ...

Swiss luxury watchmaker TAG Heuer has expanded its Formula 1 collection with five striking new timepieces, blending precision craftsmanship with motorsport-inspired design. Among the new releases ...

Quick Summary TAG Heuer has been announced as the official timekeeper for the 2025 Formula 1 season. The brand has a long history with the sport, and returns to replace the outgoing Rolex sponsorship.

Tag Heuer stopped its partnership as the official timekeeper of Formula 1 in 2015, apparently for a mix of financial reasons, and wanting to diversify its sporting sponsorships.

There’s a high chance that Tag Heuer will debut this clock in the upcoming Australian Grand Prix. As the official Formula 1 timekeeper, Tag Heuer is now in charge of clocks in race tracks—the ...