Super Bowl LIX will feature a logo created by a local New Orleans artist, a first for the NFL, and how that affects how much Super Bowl merchandise is set to go for during the Big Game

Explore unforgettable Super Bowl logos that captured game spirit, creativity, and culture, sparking excitement and debates over the years.

There’s a fine line between coincidence and conspiracy theory, and when it comes to the Super Bowl logo the NFL crossed it once more. With the game now set to be a rematch between the Philadelphia Eagles and Kansas City Chiefs it was an occasion to play America’s favorite game show: The NFL is scripted.

A prominent social media conspiracy theory has resurfaced as Super Bowl LIX looms, and many people are wondering what the “Super Bowl Logo Theory” is. There has been a rise in

The gist of the theory is this: the colors used in the logo offer clues to which teams will be in the game. For a long time, the NFL used a classic silver logo showcasing the Lombardi Trophy, but that's no longer the case with a logo that's revealed typically a year in advance.

When the Kansas City Chiefs and Philadelphia Eagles square off on Sunday, it'll mark the fourth straight season in which the colors of the Super Bowl logo happen to match at least one of the teams playing.

When the Kansas City Chiefs and Philadelphia Eagles hit the field Sunday for Super Bowl LIX, it will be a matchup of two multi-billion-dollar NFL teams.

When this NFL season is discussed years from now, the most enduring story will be the Kansas City Chiefs' quest for three Super Bowls in a row. Even if the Chiefs fall short of that historic accomplishment in Super Bowl LIX,