Our survey, conducted in mid-2020, found that although most marketers actively create content for all customer journey stages—95%, TOFU content; 86%, MOFU content; and 76%, BOFU content—the vast ...

There are five levels of awareness in the customer journey. What stage in the journey your prospects or leads are in determines whether they are ready to speak to your sales team and how quickly they ...

“Our partners really touch every stage of the customer journey,” she said. “They build their solutions on our stack. They add services. They add capability. They add differentiatio ...