Qualitative research in dentistry This paper is the first in a series of four that provides an overview of the key elements of qualitative research. In particular, it discusses issues such as what ...

For example, in marketing, numbers can show sales patterns, but listening to customer opinions and reasons can tell you what they feel and why they buy, according to Tasker. Using both types of ...

Important research questions can almost always be answered better with a combination of methods – where both quantitive and qualitative data play a role. When the numbers aren’t enough: how ...

Why is qualitative data important? The main reason I favor this approach is because of the inherent flaws with the data that search tools provide. If these tools were 100% accurate and comprehensive, ...

A list of publications on qualitative research is provided at the end of these notes for further reading on this topic. The studies covered by this checklist are studies which collect and analyse ...

As far as data is concerned, for good reason, quantitative data is what most brands look for to improve themselves. Don't forget about qualitative data, though, as it's equally important.