Sonny Vaccaro is considered one of basketball ... provides an unvarnished look at the role Vaccaro played in Michael Jordan’s ...

Michael Jordan is the reason his shoe is the most popular in the world but he didn't do it alone. He had a little help from ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements.

Nike and Michael Jordan produced one of the most incredible ... Former Nike executive Sonny Vaccaro is one of those people who may have overstated his role in the Nike-Jordan pact.

Sonny Vaccaro, who signed up stars like Michael Jordan and Kobe Bryant, tells all about his careers at Nike, Adidas and Reebok ...

Michael Jordan made so many clutch shots that it ... Watching in the stands was marketing executive Sonny Vaccaro. Two years later, he bet his job on Jordan before he had even set foot in the ...

Legends and Soles also recounts how Vaccaro recruited and signed Michael Jordan to a Nike deal that ... athletes would be rightfully compensated. "Sonny," Milstein said, "spent his younger days ...

Legends and Soles, The Memoir of An American Original, is the long-awaited book on the life and times of Sonny Vaccaro, a ...

Watching that day was marketing executive and grassroots promoter Sonny Vaccaro. He was so impressed ... That player was Michael Jordan. But not the Jordan we know now. At the point Vaccaro ...