Sonny Vaccaro, who signed up stars like Michael Jordan and Kobe Bryant, tells all about his careers at Nike, Adidas and Reebok ...

Sonny Vaccaro ... didn’t think Nike would sell a record $125 million worth of shoes in Year 1. Frankly, none of us could have ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements.

Former Nike executive Sonny Vaccaro is one of those people who ... when he actually made the first presentation of the Jordan thing, the Air Jordan concept. I did meet Phil [Knight] and obviously ...

Trafford native John “Sonny” Vaccaro is about to get both ... basketball players of all time, and Nike hasn’t stopped manufacturing new Air Jordan shoes since signing him.

Legends and Soles, The Memoir of An American Original, is the long-awaited book on the life and times of Sonny Vaccaro, a ...

Michael Jordan ... Nike was on the verge of bankruptcy and Vaccaro claims boss Phil Knight only sanctioned the deal at 'the last minute.' The story was later adapted into the 2023 film 'Air ...

The movie explores how Nike's basketball ... talent scout Sonny Vaccaro to find a new spokesperson for their shoes. Although they considered third draft pick Michael Jordan off limits due to ...

Watching that day was marketing executive and grassroots promoter Sonny Vaccaro ... Nevertheless, Vaccaro told BBC Sport former Nike boss Phil Knight was not satisfied with the Jordan proposal ...