4. Conduct sentiment analysis Understanding customer sentiment helps brands improve engagement strategies - Positive Sentiment: Identify what’s working and amplify those efforts.

1. Be Honest And Accept What You Find A key step in social media sentiment analysis is to accept the truth of what you find. Be ready to adapt and respond, not just react. Use insights to take action.

Natural language processors can provide real-time insight into market behavior and help firms differentiate themselves.

To cut through the noise and do that properly, Quantheta LLC, a New York-based financial data analytics company, has developed a new web-based product. SentiQuant, which is currently available in ...

Previously, sentiment analysis was based on official reports and media publications. However, this approach has a significant drawback: The information is delayed.

Sarcasm detection and sentiment analysis represent critical challenges in the interpretation of social media communications. The subtle and often context-dependent nature of sarcasm complicates ...

Sentiment analysis offers insights into brand perception, and smart filtering highlights relevant data. Customizable alerts and one-click reports combine news and social media data.