Discover more data. Influencer marketing continues to gain momentum as social media becomes an increasingly powerful force in consumer decision-making. New CivicScience data reveals that 20% of U ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. JCPenney has named VaynerMedia as its social media and influencer marketing agency of record, the latest ...

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

today announced the appointment of VaynerMedia as its social and influencer marketing agency of record. VaynerMedia will deploy its modern social creative and production capabilities to drive ...