Bumblebee joins Prime, Grimlock, and Megatron later this year for $1,299.

If the thought of a 40-year-old Optimus Prime toy being valuable enough to cover ... you could be sitting on a small gold mine. While some features with Swoop are very nifty, he was one of the ...

According to our Benjamin Abbott, "It's hard not to sit back in awe" when looking at the mighty Lego Optimus Prime in all his ...

Recoloring the first Optimus Prime figure ever ... it's not yet shown if this will also include the small Roller drone. As with the original toy, Prime has his Ion blaster, as well as two ...

An Optimus Prime toy is not complete without its trailer ... Brickheadz theme (the Danish company’s take on Funko Pops) the small sets gives us two separate builds of Optimus Prime – one ...

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced that Transformers One Power Flip Optimus Prime (Orion Pax) – an action figure ...