In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side ...

Therefore, client-side integrations are far more dependent on cookies and much more threatened by cookie deprecation. Server-side header bidding is also the only option for media environments that don ...

There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. We've had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but ...