It has been clear for some time that the linear marketing funnel traditionally used to map the customer journey ... take a look at the contemporary consumer journey, let’s explore some ...

With consumers rapidly switching between devices and platforms, these AI-powered solutions have the potential to help advertisers maintain visibility throughout the entire customer journey ...

A brand’s ability to deploy impactful and efficient marketing strategies depends on how they understand and respond to relevant consumer journeys. We’re long-term subscribers to WARC and it’s a tool ...