However, many types of sales letters can benefit from either or both. I often use those items for straightforward consumer mail. In a newsletter subscription offer, for example, I showed a large photo ...

You look for opportunities to pay sincere compliments. Starting your sales letter off in a similar fashion can be a good way to capture the favorable attention of your prospect. For example, you're a ...

Skip a line and date your letter. First, write out the month, then add the day and the year. For example, write the date as July 09, 2023. After writing the date, skip another line and add your ...