Now, 95 percent of Oracle sales are Siebel CRM, he estimated, and most customers want the on-demand solution. “That’s probably the most comprehensive, complete CRM product in the marketplace,” Wang ...

With its close ties to CRM, CPQ extends sales automation beyond opportunity management and into adjacent sales activities. CPQ is among the enabling technologies that seek to optimize what Ostrow ...

Six months ago, at Oracle Live, Oracle talked about its plans to bridge the sales and marketing gap with the help of AI and automation. During that event, Larry Ellison talked about how the CRM (or ...

As the biggest sales and marketing technology firms mature, they are all turning to AI and machine learning to advance the field. This morning it was Oracle’s turn, announcing several AI-fueled ...

In today’s B2B world, outmoded selling processes can hinder business growth. A CRM system must support high-quality leads, data analytics, and offer an effective way to configure, price, and quote.

Oracle is hoping to differentiate its CRM (customer relationship management) software from the competition with the acquisition of BigMachines, whose cloud-based system helps salespeople quickly ...