Image: Universal Roblox Theme Park/Roblox via Polygon. Ana Diaz (she/her) is a culture writer at Polygon, covering internet culture, fandom, and video games.

The game on Roblox, an online platform where people can play and create their own virtual experiences, is just one way film studios such as Universal Pictures, Lionsgate and Warner Bros. are ...

Film studios turn to Roblox and other games to reach young fans Mason Thames plays Hiccup in the new live-action “How to Train Your Dragon.” (Universal Pictures) ...