And it’s not just the highest level of earners who have success on Roblox. In 2024, the top 1,000 developers on Roblox made an average of $820,000, up 570% since 2019.

Roblox plans to roll out a generative AI tool that will let creators make whole 3D scenes just using text prompts, it announced today. Once it’s up and running, developers on the hugely popular ...