From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox has increased its standing in the music world lately, from hosting a Lil Nas X concert to draining Cardi B’s bank account. Now the video game is going to have a Grammys presence, too, as ...

This week, the Recording Academy and sponsor MasterCard are hosting a series of events related to the Grammy Awards inside of Roblox. Six decades after the Grammy Awards appeared on the scene as ...