As you’ll see in the tweet below, Roblox Grow A Garden has reached nearly 16.5 million people in one playthrough session. As in, that number of people were playing the game at the same time.

According to Roblox, the game has had about 9bn visits since it was created in March. It says 35% of the Garden's players up until now have been aged 13 and under. Image source, Teire family.

Madsen has scaled many Roblox games, but nothing like this. He has seen people playing the game in real life, and all of his friends’ children are loving it. “To be platform-defining, or even ...