Shares of Roblox Corp. surged to a record high on Thursday after the video game maker reported higher user numbers and bookings than analysts had expected.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

While Roblox projects the majority (80%) of those users will come to Roblox to play games, the platform expects the remaining 20% to come to the platform to shop, learn, talk or consume entertainment.

By Patrick Hearn Published May 15, 2025 Roblox Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it.

e.l.f. Beauty launched its Roblox experience, e.l.f. UP! in November 2023 -- an open-world tycoon-style game built by Supersocial that invites players to develop financial literacy and raise ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google ’s advertising solutions, as well as a direct buy option. Per the ...

Roblox operates a 3D virtual space for people to socialize and play games. Its online experiences range from gaming and hangouts to concerts, sports, fashion shows, education and entertainment.