Much like Minecraft and Fortnite, Roblox thrives on community-driven creativity, but it does so on an even larger scale. Teens have become millionaires through their Roblox creations.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

The game has seen over 22 billion visits to date, and set a new world record for concurrent players on Roblox, hitting 1.92 million concurrent users in April 2021.

Roblox Will Now Let You Watch Ads For In-Game Rewards. Players will soon be able to choose to watch ads to unlock rewards in Roblox games. By Hayley Williams on April 2, 2025 at 4:57AM PDT.

Roblox says its in-game career center is designed for candidates and applicants who have likely grown up playing Roblox and who will feel comfortable looking for work and interviewing in it.

Roblox is going to let creators sell physical items from their games. It’s opening up its Commerce APIs to eligible Roblox creators, and Shopify is the first “integrated partner” for the APIs.

Roblox Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it.Eligible creators can bundle digital items with ...

The gaming company Roblox went public on Wednesday to the tune of a $38 billion market cap. Here’s what makes the children’s platform so special — and so valuable.

The platform is a closed garden that Roblox controls, earning $3.5 billion in bookings in 2023 through in-game purchases and advertising while benefiting from outsourced game development.