Brands don't realize "the metaverse is already here," said a top Roblox creator. Samuel Jordan netted $1 million in 2021 from selling virtual items such as earrings and purses on Roblox.

Roblox apparently has done this for some desktop users via its icons. As you’ll see in the tweet below, the game has changed the icons for the player and studio programs.

Roblox says its creators have adopted about 300m characters of code from Code Assist, ... good content, non-offensive, non-toxic and everything. So there's a lot of AI on the back end, ...

Roblox is updating its $35 million Creator Fund to include more game-makers including developer studios, users and brands -- to build content that expands beyond kids' gaming.

As Roblox bets big on the future of user-generated content, the online game platform ubiquitous in the under-13 age group is staffing up accordingly. The company announced Tuesday that it has ...