The NYSE sets a reference price of $45 for the direct listing of online games company Roblox, which originally planned to go public via a traditional IPO.

Roblox's reference price is set at $45 ahead of its direct listing, according to the New York Stock Exchange. At that price, Roblox would command a fully diluted market value of $29.1 billion.

Roblox's net loss, meanwhile, was almost $256 million, far deeper than the 2019 shortfall of $71 million. The company is anticipating more growth, although not at such high rates.

The New York Stock Exchange on Tuesday set a reference price of $45 for shares of U.S. gaming platform Roblox Corp on the eve of its public market debut, implying a market value for the company of ...

The New York Stock Exchange on Tuesday set a reference price of $45 for shares of U.S. gaming platform Roblox Corp on the eve of its public market debut, implying a market value for the company of ...