Gaming platform Roblox (RBLX) has announced a strategic partnership with digital advertising technology company PubMatic (PUBM). The goal of this collaboration is to help Roblox boost its video ad ...

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and ...

Roblox has taken a slow approach to digital advertising. But today it’s taking a considerable step forward, says Ashley McCollum, head of immersive media solutions for Roblox. On this week’s episode ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

Roblox Developing New, 'Immersive' Ad Formats - 09/12/2022 At its annual developer conference Friday, Roblox announced plans to roll the ads out next year, signaling a potential business model ...

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL). Over the ...

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

With Roblox stock plunging over 16% over the past week, I think it's hard to be anything but bullish on the firm as it continues to evolve its business model before our eyes.

Its new ad model will allow brands to bid for a sponsored question featuring an AI-generated answer already approved by the advertiser. ... Roblox is reportedly developing a walled garden for ...

Reuters. FILE PHOTO: A sign is pictured outside a Google office near the company's headquarters in Mountain View, California, U.S., May 8, 2019.