In an example shared on Roblox's corporate blog, players can choose to purchase a house with in-game currency, or to rent it for a single session for free by watching an ad. An example of an ad ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose to ...

Roblox is getting closer to the worlds of film and TV. The gaming platform has teamed with Netflix and Lionsgate to make it ...

Detailed price information for Take-Two Interactive (TTWO-Q) from The Globe and Mail including charting and trades.

Scaling its advertising business . Eager to entice more brands to leverage its immersive platform to engage younger audiences, Roblox launched its ‘Roblox for Brands’ website back in March, which ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

Roblox will soon add ads to games for players to unlock rewards. Image by VideoGamer. Rather than a pop-up in the middle of the game, this ad will function more like a “click here to watch an ad ...

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Anton Reyniers, head of strategy at We Are Social Singapore, says that when brands approach Roblox advertising, they need to think of it as more than just a media buy. "Roblox is an entire ecosystem, ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...