Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

An example of how Roblox's ad would look like on the platform (Company sources) I believe ad revenue will be an immediate way for the company to recognize more high-margin revenue upfront versus ...

Scaling its advertising business . Eager to entice more brands to leverage its immersive platform to engage younger audiences, Roblox launched its ‘Roblox for Brands’ website back in March, which ...

In an example shared on Roblox's corporate blog, players can choose to purchase a house with in-game currency, or to rent it for a single session for free by watching an ad. An example of an ad ...

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Beyond advertising, Roblox also generates revenue from in-game purchases, subscriptions and licensing agreements with retailers and game developers. For example, adventure, action and role-playing ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox is launching a new type of ad that, if watched, will give players things like in-game currency and power-ups, according to an announcement from the company. The full-screen video ads ...

According to Roblox, early tests show an average completion on rewarded video ads of more than 80%, with “select experiences seeing completion rates over 90% as users saw the value in rewards ...

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.