Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

If immersive ads link to those then there will likely need to be controls on who can use them and how. There are some caveats of course, as Roblox’s guidelines for example prohibit these new immersive ...

An example of how Roblox's ad would look like on the platform (Company sources) I believe ad revenue will be an immediate way for the company to recognize more high-margin revenue upfront versus ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can be ...

Ads are one of Roblox’ unpulled levers. ... Voice chat is a great example. Many multiplayer online games have had this feature for a long time, but Roblox waited until last year.

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose to ...

In an example shared on Roblox's corporate blog, players can choose to purchase a house with in-game currency, or to rent it for a single session for free by watching an ad. An example of an ad ...

Roblox has partnered with media measurement platform Integral Ad Science (IAS) to bring new levels of clarity to ad campaigns within its user-generated metaverse. IAS’s Viewability and Invalid Traffic ...