Business.com14d
Returning Customers Spend 67 Percent More Than New Customers — Keep Your Customers Coming Back With a Recurring Revenue Sales Model
However, while great customer service is crucial, there’s another way to retain customer loyalty: the recurring revenue model. Recurring revenue occurs when companies find a way to turn a one-time ...
Marketing2y
The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)
In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...