and most QR tags contain the URL of a Web page that promotes merchandise or a service. See QR code. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

The QR code may also be a phishing scheme ... also hides a lengthy URL so that the address in view seems valid. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

The QR code (short for Quick Response code) was invented in 1994 by Denso Wave, a former subsidiary of Toyota, as a means of efficiently tracking vehicles and parts during the manufacturing process.