Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying? For example, I never have a problem buying Kirkland brand products, which ...

Kroger’s goal to add more than 900 new items in 2025 is on par with its store brand growth last year, which included 370 items in fresh categories. Foley noted that Kroger’s proprietary customer ...

As shoppers have turned to cheaper alternatives to beat inflation, retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping store ...

During the 2025 PLMA Leadership Conference in Scottsdale, Ariz., Sprouts CEO Jack Sinclair was the headliner of the two-day ...

“Most private label (products) look like a national brand, taste like a national brand and have the quality of a national brand.” Several factors are driving private label growth, and although ...

From a price and brand positioning standpoint, the middle-level beverage segments are losing sales to premium on one end and ...

Kroger and Albertsons were a pair before their merger attempt came to a crashing halt, but the two grocers are still thinking alike behind a pair of private-label product launches this week.

Kroger said that its new “unique” private brand items tie into the quality and affordability of the grocer’s store brand offerings. The products also build on Kroger’s efforts to expand ...