TikTok announced that users can now see in the app why videos are recommended to their For You page, further explaining how its algorithm works. Written by Jada Jones, Editor Dec. 20, 2022, 11:56 ...

Every social media app has its own secret sauce—the algorithm. For example, TikTok’s algo is so good at keeping users engaged in the endless scroll that it’s worth $200 billion on paper.

The result is the closest peek we’ve taken at Google’s algorithm history, but something that is not definitive and still very much open to interpretation. Some of the biggest finds?