Marketers are discovering that tangible, long-term gains are being lost in the pursuit of arcane "success metrics" that fail to move the needle in ways that align to sustainable revenue growth ...

With the shift towards digital channels within the marketing mix, clients increasingly expect solutions that deliver tangible value and revenue ... model blending traditional and outcome-based ...

Enterprise artificial intelligence platform startup Unframe Inc. launched today with an announcement that it has raised $50 million in funding to support global expansion and sales growth while ...