Bryant and Nike went on to create one of the most popular basketball shoe lines of all time ... it was because he had worn ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...

And I think each story having the shoe, people are finding the connections to me." Nico Harrison, Dallas Mavericks' general manager and former Nike North America basketball operations vice ...