The inaugural Nike EYBL Scholastic Conference Tournament began March 5 in North Augusta, S.C., as the semifinals and ...

Allen Iverson has always been friendly with Nike. After all, it was the brand he wore when he played at Georgetown and his college coach, John Thompson, sat on the company's board. When the Swoosh ...

Ja Morant recently wore a Nike Ja 2 colorway inspired by a famous scene from one of his favorite movies. Zach Edey was drafted out of Purdue with the ninth-overall pick in the 2024 NBA Draft.

Indiana Fever guard Caitlin Clark's popularity is undeniable.  Through various endorsement deals ranging from Gatorade, State ...

LeBron James and Deion Sanders have another thing in common: their sons have followed in their footsteps to the pros. Bronny James was drafted by the LA Lakers in the 2024 NBA draft while Shedeur ...

A'ja Wilson had one of the most memorable moments of her life. She sold her first signature shoe, the Nike A'One, in South Carolina.

The Brooklyn Nets are projected to take Maryland center Derik Queen in the 2025 NBA Draft, per Jonathan Wasserman of Bleacher ...