Legacy media companies amassed only 10 percent of total television viewership during the month of March, according to new ...

Nielsen has refreshed its monthly “The Gauge” report to count Warner Bros Discovery’s (WBD) and Paramount Global’s streaming ...

VideoAmp, the measurement firm intent on dislodging Nielsen, signaled its ambitions Tuesday at an upfront event involving a ...

media tracking services to create a single database. "When you think about mobile advertising, everyone says it's still in its early days," said Kanishka Agarwal, vice president of mobile media at ...

For the first time, YouTube has ascended to the top spot among Nielsen Media Distributor Gauge in February -- with a 11.6% share -- succeeding Walt Disney, now in second place with a 10%.

YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen‘s Media Distributor Gauge Report. That put the Google-owned video giant in the No. 1 spot ...

Nielsen's report on 2025 media convergence trends advises integrating traditional and digital media, optimizing retail media strategies, and planning for generational shifts in media consumption.