The new method for analyzing TV ratings combines the firm's panel measurement — which tracks a specific group or market's viewing habits — with data from cable, satellite set-top boxes and smart TVs ...

Monday's ceremony follows the usual pattern for presidents beginning a second term. Donald Trump ‘s second inauguration as president wasn’t as widely viewed as his first, keeping with a historical ...

Paramount, one of the largest TV networks in the U.S., announced on Monday a multi-year measurement agreement with Nielsen, ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

While the on-air numbers are off year to year, CBS says the Grammys delivered the most social media traffic ever for a TV ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...

Executives at TelevisaUnivision are livid about a quirk in Nielsen ... ratings hike was a single home in the southeastern U.S., where residents of a rural home only have access to over-the-air TV.