and that it would endorse the product as the “currency” at this year’s upfront marketplace for TV inventory. Nielsen has been hoping to move its customers to its updated ratings product for years, ...

The measurement agency expands its capabilities to count out-of-home viewing. The post Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion appeared first on Front Office Sports.

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

And here to make that argument is Nielsen, which has a new way of tracking attention among media companies — including digital upstarts. And in this version, the TV guys are still sticking around.

“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO, in a prepared statement.

ad-supported streaming platform ratings, Nielsen ONE ads for connected television and its national out-of-home expansion to inform advertising, programming and licensing strategies. “We are ...

A massive part of the conversation around sports ratings and ... big recent one was Nielsen’s implementation of out-of-home viewing tracking across the board in 2020 (after previously using ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

Executives at TelevisaUnivision are livid about a quirk in Nielsen ... ratings hike was a single home in the southeastern U.S., where residents of a rural home only have access to over-the-air TV.